DAY 2 • WEDNESDAY 16 SEPTEMBER • 16.25 – 16.45
A Practical Toolkit for Neuroinclusive Tourism
How can tourism businesses create better experiences for neurodivergent visitors?
This session introduces VisitEngland’s toolkit and explores practical steps that attractions, destinations, accommodation providers, and hospitality businesses can take to create more inclusive visitor experiences.
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Key insights from the toolkit
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Reducing barriers for visitors
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Improving communication and accessibility
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Creating more inclusive experiences
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Benefits for businesses and visitors
Ross Calladine, Accessibility and Regenerative Tourism Lead, Visit England
Ross Calladine
Ross Calladine is the Accessibility and Inclusion Lead for VisitEngland, developing and leading initiatives that help tourism businesses and destinations tap into the high value, growing accessible and inclusive tourism market.
Ross convenes England’s Inclusive Tourism Action Group comprising leading accessible tourism stakeholders and has led the development of best-in-class accessibility toolkits for tourism businesses and destinations. Ross has also developed pioneering frameworks and development models that have been implemented to drive measurable improvements in tourism accessibility.
As an authority on accessible tourism, Ross was the Disability and Access Ambassador for Tourism for the UK Government 2022-2026.